Who was in the February 2024 box?

All roads lead from Madrid (ES), a deserved shout-out for its delightful coffee in Sligo (IE) and a truly remarkable coffee experience in Rotterdam (NL).

Borgerhout - Belgium

WE NEED YOU!

Always looking for new artists to work with.

It is difficult to find artists to collaborate with.

So if you are an artist or know one.

Please get in touch with Jerry!

So that we can continue this adventure together.

Ask [at] iknowjerrryfromtoronto [dot] com

“But let's face it,
some of the bags in the box are a work of art in their own right?!”

Madrid - Spain

HOLA

They say,

"All roads lead from Madrid,"

so let's begin this month's journey with cheerful coffee from the sunniest city in Europe and one of the greenest cities in the world. 

Apparently, they take great care in protecting their black gold. 

You might be surprised to hear that there is a fountain designed to flood the Bank of Spain's chamber of black gold if anyone attempts to break in!

Do you remember your coffee beginnings, how did you get into coffee?

I started working as a barista in 2012 because there were no job opportunities in my field (building engineering).

I was looking for a job in the hospitality industry that could help me to continue studying and I got an opportunity in a cafe that had just opened in the Malasaña neighborhood and was trying to make coffee in a new way.

I fell in love with it in just a couple of days.

In your opinion, what’s the specialty coffee community like in Madrid?

What do you love?

The specialty coffee community in Madrid is exploding right now and shops are opening almost every day.

We got a little bit late to this news compared to other cities in Europe, but since 2020 the specialty coffee movement has begun to be more popular and people engaged with it.

Now, Madrid is a reference for the specialty coffee market in Europe and you can see different styles and approaches.

What I love most is that we are passing the coffee quality all across the hospitality sector, which is big in Spain as we love to go out and we also receive a lot of tourism.

The mainstream industry used to have the worst grade of coffee, but now they are trying to improve their offering and coffee preparation skills.

Jerry loves your illustration of the smiling coffee cup.

Can you tell us a bit about who made them?

We started as a coffee blog in 2015 trying to bring to the Spanish-speaking community what we were learning in English forums and blogs because there was no one doing it.

Also, we wanted to present the specialty coffee to our community without snobbery, Madrid is a very friendly city and we did not want to be distant and too complex.

With all this in mind, our friend Miriam Persand designed the cup with eyes :-)

What's one thing about coffee that people still don't understand?

Coffee is not necessary to live, but it can give you a great amount of pleasure, so enjoy your life and choose a good coffee that can give a different experience every time you drink it, don´t have a coffee just for the caffeine.

I hear a lot of interesting things about your city!

Can you help me make the most of my time here?

If you are not hungover from your last night, you can start having breakfast at Misión Cafe, they have their bakehouse and everything is pretty tasty.

Then you can go for a walk in Malasaña and dive in the vintage clothing stores.

You can stop at Bodegas La Ardosa for a pincho de tortilla and a vermouth.

A good idea is to enjoy a “menu del día”, a kind of daily menu for lunch at Casa Badila.

In the afternoon you can enjoy the museums and have a cocktail at Savas Bar.

In Madrid, we usually have dinner pretty late, so you can wait till 9 pm for that and be amazed by the quantity of people in the street at night.

A good place to go is Cruda Bar, a natural wine place with good food too.

If you have energy, the night in Madrid is pretty crazy, go to a club and dance til you are exhausted.

The next day, we can help you with the best coffee at any of our two locations ;)

"We hope you like our coffee and it brings something positive to your day."

County Sligo - Ireland

Carrow

Sligo might be the underdog, but hey, they've got a point with "Sligo is surprising."

It's like a tiny treasure chest of awesome scenery and cultural coolness,  and certainly deserves a shout-out for its delightful coffee.

Tell us a bit about the history of Carrow Coffee.

The idea of starting a coffee roastery was dreamt up in Colombia of all places.

Both Paola and I (Andrew) lived in Bogotá for four years and we took the opportunity to visit several amazing coffee farms and learn more about varieties, processing and the industry in general.

At the same time, we could see that interest in specialty coffee was growing in Ireland and elsewhere in Europe so when we moved back in 2017 we decided to invest our savings in a Probat P12 roaster and the best beans we could find.

What do you think is the major misconception about coffee roasting?

Many people I talk to are surprised by how quick an individual roast is - 11 minutes for example.

And others are surprised by just how much is going on in that sort of space of time.

Which coffee experience is etched in your memory?

I do remember one trip on the back of a motorbike up a steep and very muddy track in northern Colombia,

all because a young coffee farmer we hardly knew said ‘Come visit’.

After arriving in one piece, seeing the scenery and tasting his coffee we were glad that we did.

Tell us about 'The Cup' - the best cup of coffee you've tasted.

Every three years, Q Graders (qualified coffee cuppers) have to pass an exam to maintain their certification.

I’ve tasted some amazing coffees in those exams.

Like we mentioned earlier "Sligo is surprising".

Can you recommend the things we really need to do in your town?

Carrow Coffee Roasters is based on our family farm about 20 minutes outside Sligo town.

We always recommend that visitors take a hike up one of the area’s many mountains, maybe give surfing in the Atlantic Ocean a try and then find a local pub with traditional music.

Sligo has some of the best trad music in Ireland, without the crowds.

Rotterdam - The Netherlands

MANHATTAN

The city’s motto Stronger through battle, says a lot about the city and its inhabitants.

I have to say this applies to this roaster as well 🙂

The city itself has several nicknames such as Roffa, Rotjeknor and Rotje.

Sometimes buildings and statues are better known by their nicknames than their official name.

Managed by seasoned coffee experts and competitors, Ben Morrow and Esther Maasdam have established their roastery, emphasizing extraordinary and exceptional coffees.

They specialize in unique and small batches, working closely with producers to create a truly remarkable coffee experience.

When and how did you start liking coffee?

It all started on a survival hike, after a night's sleep outside, I felt like having a coffee for the first time.

But there was only coffee, no equipment.

Made a fire, cut off the top of a Coke bottle and flipped it and basically made my first pour-over.

That coffee seemed like the best thing ever at the time, and think it sparked something there.

What coffee experience have you memorized?

There are a few moments with coffee I’ll never forget.

That first survival pour-over.

The first time I saw someone else make latte art and I was just handing the coffees to people, the first time I poured my own first heart.

The first time I had the Panama Esmeralda Geisha.

That first national competition wins and the time I made it to the World finals.

And currently mostly enjoying being able to run more cuppings and sharing all the coffees!

The most challenging part of being a roaster is?

Everything that is not coffee related, a big part of a coffee roastery is logistics and paperwork.

So speaking of coffee, what are you drinking/enjoying right now?

Currently drinking the Typica Mejorada from Pepe Jijon from Ecuador.

He just won a Sprudgie award for Notable Producer and the 2 coffees we launched from him were sold out in a weekend.

Barely managed to put a bag aside for ourselves.

Imagine the perfect day in your city.

What would be the best activities or places you would show your visitors in Rotterdam?

Have a coffee in the city and walk from there over the Erasmusbrug (which our logo is based on) to have a nice view over the river and the Rotterdam skyline.

Walk through the old Delfshaven harbor area and finish the day with a roti at a Suriname toko.

"At Manhattan Coffee Roasters, our journey is ignited by an unyielding passion for exceptional coffee.

We work closely together with producers and traders who share our unwavering commitment to pushing the boundaries of coffee craftsmanship, advancing the industry, and redefining what's possible."

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